GSK India has received a Guinness World Records title for the “largest brochure mosaic-image”, with a 115-square-metre installation assembled from pledge-card brochures contributed by more than 5,000 healthcare professionals.The mosaic was created at GSK House in Mumbai as part of an awareness initiative around adult immunisation and preventive healthcare, coinciding with World Heart Day.The company said the initiative focused on raising awareness about adult vaccination among older adults and people with underlying cardiovascular conditions.According to the release, adult immunisation coverage in India remains below 2%, citing a Journal of the Association of Physicians of India (JAPI) paper.GSK said the campaign also sought to highlight the risk of shingles and its complications among older adults with cardiovascular diseases.
